Six Reasons Why Nu Skin Will Dominate the Anti-Aging Industry

JOE CHANG: REVEALS NU SKIN’S COMPETITIVE ADVANTAGE

Ever since its introduction, Nu Skin’s ageLOC science has created a unique competitive advantage for Nu Skin. By working to discover the genetic secrets of aging, our scientists have gained key insights that we believe will continue to allow us to develop anti-aging products that address aging at its source.

Now let me explain why we believe we can truly dominate the anti-aging industry with ageLOC. It comes down to what we call the ageLOC ‘six-A advantage’ – six exclusive areas where Nu Skin enjoys a competitive advantage.

FIRST A: AGING GENE DATABANK

The first A refers to our gene knowledge of the aging process and how genes affect aging. We call this A our Aging Gene Databank. With our exclusive scientific partners, we have access to a proprietary aging gene library that shows us how to look for age-related genes. This library took years to create and gives us a head start on the competition. This alone is sufficient to prevent competitors from copying ageLOC any time soon.

SECOND A: ASSETS

The second A is Nu Skin’s intellectual Assets. As of today, there are at least 14 patents or patent-pending applications to protect our ageLOC assets. Such assets create a barrier to entry to competitors and we expect to file even more patents in the coming months. With this growing protection, ageLOC will become even more powerful in the future.

THIRD A: ACADEMIC ALL-STARS

ageLOC will also continue to grow because of our third A – our team of Academic All Stars. From the founders of LifeGen, to professors from leading universities, to our global Scientific Advisory Board, we have truly captured the best minds in aging research. This pool of world-class scientific and academic talent represents the future of ageLOC.

FOURTH A: ageLOC ALGORITHM

The fourth A refers to the ageLOC Algorithm. This may be a difficult word to understand so let me explain. The reason why Google dominates the Internet search business is because it has a special algorithm that allows it to search the Internet quickly and accurately. That’s how they dominate.

Similarly, we have developed an ageLOC biological algorithm that provides a roadmap for how we look at the aging process. With this algorithm, we can more accurately identify age-related genes, categorize them into youth gene clusters, and target and reset them to a more youthful pattern. That’s why ageLOC is so exciting to all our scientists and why we believe we will dominate the industry.

FIFTH A: AGING RESPONSE MODULATORS

The fifth advantage is particularly meaningful. Through our unique ageLOC scientific approach, we have created an entirely new category of anti-aging products – we call them Aging Response Modulators, or ARMs for short.

In essence, our ageLOC scientific understanding is enabling us to develop products that promote youthfulness – in essence; we’re rebalancing genetic activity to a more youthful pattern. That’s why ARMs is such a powerful term, and why it’s going to accommodate everything that we are working to develop through the ageLOC scientific approach to product development.

SIXTH A: ARRAY OF SCIENTIFIC EXPERTISE

Finally, I like to pay tribute to our scientists with the sixth A. We have an array of scientific expertise that allows us to be known as a world class science-based company. To dominate in this industry, you can’t rely on just one type of scientist – you need an array of experts from different fields of study to understand the holistic approach to anti-aging. Our internal scientific team and members of our Scientific Advisory Board have expertise in areas like pharmacology, cell biology, nutrition, chemistry, dermatology and many more. We have this whole group of scientists coming together and collaborating to help us truly make superior anti-aging products.

I’m confident that with these six areas of competitive advantage, Nu Skin has the technology, tools and expertise to separate itself from the rest of the competition and dominate the anti-aging industry.

On the Rise: The Global Wellness Industry

WHY NU SKIN IS POSITIONED WELL FOR THIS MEGA TREND

While the world population grows older and costs of healthcare continue to rise, the wellness industry is growing at record levels and is projected to expand at a faster rate.

Now more than ever, consumers are searching for products that will help them feel healthier, reduce the effects of aging, and boost their immune system. According to SRI International, an independent, nonprofit research institute, the global wellness industry will soon cross the $2 trillion mark.

According to the Global Institute for Alternative Medicine, this global trend will be an incredible business opportunity for those who see the signs.

“The biggest opportunity of the 21st century has just begun, offering never-before-seen ways of building wealth through promoting health. Stake your claim in the coming natural health and wellness revolution!”

With innovative products like LifePak Nano and the soon-to-be-released ageLOC nutritional supplement, Nu Skin has positioned itself as a leader in the expanding wellness industry. According to Joe Chang, Nu Skin’s chief scientific officer, the company is only beginning to scratch the surface of its potential.

“While we see our 2010 product as a very important introduction to nutritional supplements for ageLOC science, we already have an exciting product approach lined up for 2011 to more comprehensively address aging concerns,” said Chang. “With our unique ageLOC approach of targeting the ultimate sources of aging, Nu Skin is positioned as a premier anti-aging company and we are ready to use our proprietary ageLOC science to generate innovative products for years to come.”

ageLOC - A New Era in Anti-aging

ageLOC embodies Nu Skin's most comprehensive, anti-aging opportunity and product offering to date. With products that target aging at its source, ageLOC spans both skin care and nutritional supplementation. We believe our unique approach to anti-aging gives Nu Skin a competitive advantage over other companies and places us at the forefront of the anti-aging industry.

THE NEED

The world population is steadily growing older, so we’re living longer, but are we really living better? Do we look and feel young? A youthful life span is not just about adding years to your life, but adding life to your years—and looking and feeling younger longer.

THE SOLUTION

Over the past 26 years, Nu Skin has demonstrated a difference by improving lives around the world. With the introduction of ageLOC, we maintain this focus as we change the way people look at aging. ageLOC is about more than just addressing the signs and symptoms of aging. It represents the creation of an entirely new anti-aging paradigm—a new and powerful way to fight the effects of the aging process by targeting the sources of aging. Our objective is to DELIVER BENEFITS BOTH IN THE WAY WE LOOK AND THE WAY WE FEEL—ANTI-AGING ON THE OUTSIDE AND ON THE INSIDE.

We believe there’s a tremendous opportunity and future in understanding gene science and incorporating that into our product development process. Recent media explosion on topics such as longevity, genetic research, and gene expression regulation that have appeared as cover stories in several top U.S. magazines, including TIME and US News &; World Report, confirms that Nu Skin’s approach remains on the cutting edge.

THE NEXT STAGE OF AGELOC

AGELOC IS PROVING TO BE THE MOST SUCCESSFUL ENDEAVOR IN NU SKIN HISTORY. The ageLOC personal care product launch has broken all previous product sales records, and now we’re preparing for the next stage of the ageLOC business opportunity—ageLOC inside.

The same science that produced such dramatic visible results with ageLOC Transformation products is now being utilized in the development of a new series of nutritional supplementation products that will target sources of aging on the inside.

As we take ageLOC inside, we begin with two new ARMs that will address key aging concerns and insights uncovered in exclusive consumer research. The first product, ageLOC Vitality, will target the sources of age-related vitality loss and will launch in limited markets Fall 2010. The second product will be formulated based on insights into the genetic basis of the aging process and will launch globally in Fall 2011.

Is ageLOC Really a Billion Dollar Discovery?

ageLOC is a new scientific platform based on genetics whereby it is able to identify the genes that are related to aging and then "reset" those genes to a more youthful state. Until now, most nutritional and pharmaceutical companies have been trying to find that one "mother" gene. What Nu Skin has discovered is that one gene does not control aging but rather groups of genes acting together. These groups of genes have been labelled as, ‘YOUTH GENE CLUSTERS’ and this new discovery is able to not only identify them (which no other company has been able to do) but also influence the expression of them which results in reversing the aging process

There are two significant factors that contribute to ageLOC's uniqueness:

1. It is able to IDENTIFY the groups of genes in the human body that effect aging. It uses a patented algorithm that is able to locate the genes known to be the source of aging. This is a big deal because there are around 25,000 genes in the human genome and nobody has been able to find a process to identify all the ones that effect aging.
2. Once the genes have been identified, it is able to RESET the Youth Gene Clusters to a more youthful state or condition. It's important to note that ageLOC is not altering the genes, but rather influencing their expression, regulating the genes as they work together to make you feel younger both on the inside and on the outside.

So is ageLOC a billion dollar discovery? Consider how many people would give anything to have their youth back but have (until now) not had the means to do so? It seems plain that this isn't just a billion-dollar discovery but a discovery that holds untold monetary value. With the world already taking notice of ageLOC's skin care line (while their nutritional product, VITALITY is yet to be released), it seems obvious: this is going to permanently change the way we look at aging!

This review was posted by a Mike Johnson on NextArticles.com on Wed, 30 June 2010.