ageLOC Science Has Set the Bar to New Heights

Thursday, December 16, 2010

By unlocking the secret of youth with ageLOC science, we have set the bar to new heights. It will take years for our competitors to copy what we do and by then, our ageLOC science will have advanced to yet another level of understanding. Truly, it’s “game over” for them and “game on” for us.

This tradition of innovation is nothing new for Nu Skin. Twenty six years ago, Nu Skin set the bar for innovation by developing products that have “all of the good, none of the bad. “

Today, we continue that tradition. In fact, not too long ago, Nu Skin was named “Most Innovative Company” for the second time by the American Business Awards – another confirmation of our preeminent place in the industry as the leader in product and business innovation. This focus on innovation has now led us to a new approach to slowing aging. The recent discovery of gene expression science has created remarkable opportunities to improve health and longevity. We have taken the best that this science has to offer and created a new approach that we call ageLOC.

ageLOC at its core is about our ability to identify the ultimate sources of aging that we call ‘Youth Gene Clusters’ and then develop products that change the expression of these YGCs back to a more youthful state. In other words, ageLOC products now and in the future will help you look and feel younger longer. With ageLOC, we have accomplished the original mission of this company and that is to discover the secret of youth.

Every few years, Nu Skin introduces product technologies that transcend the category: the 6S Quality Process, the 180° Anti-aging Skin Therapy System, and the Galvanic Spa. And now, once again, we’ve broken the mold with ageLOC. It’s my belief that in the history of anti-aging, no product has ever been able to address aging at the fundamental sources until now. With ageLOC, we deliver the ultimate promise of living younger and feeling younger.

Clearly, we have raised the bar for innovation in the industry. While our competitors can only address the signs of aging, with ageLOC we can address aging at its source – the genetic level.

We have created an opportunity that you can leverage to grow your business now and in the future. Its only limitation is your imagination. You can choose to be a bystander, or you can join this once-in-a-lifetime revolution today. The choice, I think, is clear.

Sisters? Or Mother & Daughter?

How many years apart are these mothers and daughters? Can you tell the difference? ageLOC is a revolutionary anti-aging system which resets your skin to behave like it did when you were younger.

From 90210 Star to Anti-aging Expert: Ian Ziering's New Career Selling Nu Skin

October 27, 2010

Ian Ziering has always looked young for his age. Heck, as Steve Sanders on the original "Beverly Hills 90210" he was playing a teen way into his late twenties and, today, at almost 47, he still looks pretty darn good. Why? Well, we're not sure, but maybe his latest career move has something to do with his youthful glow and nearly wrinkle-free skin. Ziering has apparently gotten into the skin care biz.

Seems that while Tori's been off having babies with Dean, Jennie's been "Dancing" and Brian's been marrying the Sexiest Woman in the Galaxy, Ian (remember, he pronounces it EYE-un), has been selling Nu Skin anti-aging products and, according to the MorristownGreen.com website, recommends using their "battery powered device designed to pump 'galvanic current' through your pores.

Ziering returned to his native New Jersey earlier this week to "pitch" the Nu Skin line – but, oddly wouldn't identify it by name in the local paper for fear that it would "undermine other area sales reps."

The ever gallant Ziering told MorristownGreen.com that he hasn't abandoned acting for skin care but that the two now go hand-in-hand. “This is in addition to acting,” he told the paper. “I found this to be a great way to leverage my success to help other people. As an actor, you know that every act has a closing curtain. I’m always looking for additional revenue streams. This represents the cutting edge in (anti-aging) research.”

In a stacyknows.com blog back in February, Ziering explained how he became a Nu Skin convert. "While traveling in "Hollywood" circles, you can be sure I've tried every cream, scrub and magic potion there is out there to keep my appearance competitive. While in Utah, I did half of my face with the Galvanic Spa and I was shocked at how much better it looked than the other side. My pores were tighter, my skin tone was radiant and texture was smoother. In short, I witnessed revolutionary science and technology in action."

The Gene Expression Revolution

ageLOC Vitality Introduction

Featured Product - ageLOC Vitality

As we age, our bodies’ ability to effectively generate and utilize energy can decline, robbing us of youthful vitality. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual desire—by promoting healthy YGC activity associated with youthful vitality. Through targeting the sources of age-related vitality loss, ageLOC Vitality helps you feel more like you did when you were young.

AN INNOVATIVE APPROACH

Deep inside each of our cells, tiny cellular "power plants" called mitochondria create the energy that fuels our bodies. Mitochondria are the key source of youthful vitality and are most highly concentrated in the brain, heart, and muscle. As we age, the efficiency and number of our mitochondria decline, and energy production can't meet the demands of our bodies. Nu Skin's ageLOC approach identifies how this source of vitality can be influenced.

WHAT ARE THE PRIMARY BENEFITS OF AGELOC VITALITY?

· Promotes healthy YGC activity associated with youthful vitality.

· Supports three dimensions of vitality that typically decline with age—physical vigor, mental acuity, and sexual desire.

· Raises and sustains baseline energy levels

ageLOC Vitality Teaser

As we age, our bodies’ ability to effectively generate and utilize energy can decline, robbing us of youthful vitality. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual desire—by promoting healthy YGC activity associated with youthful vitality. Through targeting the sources of age-related vitality loss, ageLOC Vitality helps you feel more like you did when you were young.

New Studies Show Significant Anti-Aging Benefits of Cordyceps

Chinese Mushroom Improves Youthful Genetic Expression

PROVO, Utah, October 7, 2010 /PRNewswire

New research from Nu Skin Enterprises, Inc. (NYSE:NUS) and its research partner LifeGen Technologies reveals specific anti-aging properties of Cordyceps sinensis (Cs-4), a mushroom traditionally believed to be an anti-aging herb in China. One investigation demonstrates Cs-4’s ability to combat age-related changes in gene expression in muscle and brain tissue. Two additional laboratory studies identify Cs-4’s positive impact on healthy lifespan due to overall positive benefits on energy metabolism, fatigue and endurance, as identified in previous studies.

“We’re making great breakthroughs in gene expression science that have application in the fields of health and longevity,” said Joe Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. “These studies with our research partner LifeGen Technologies help validate the critical role gene expression modulation plays in the aging process. We believe that the future of anti-aging is in developing consumer solutions that support youthful gene expression.”

“Because one of the earliest manifestations of human aging is a decline in vitality that begins as early as 30 years of age, we are targeting youth gene clusters that affect cellular mitochondria – the energy factories of the cells. Ingredients such as Cordyceps are shown to reset these genes to behave in a more youthful expression pattern,” continued Chang.

Steve Wood, Ph.D., R.D., director of global research for Nu Skin’s nutritional supplement brand, Pharmanex, presented research generated through Nu Skin’s partnership with LifeGen Technologies at the Biology of Aging Gordon Research Conference in Les Diablerets, Switzerland in August. The research reported effects of Cs-4 supplementation on the expression of genes in mice related to mitochondrial aging in skeletal muscle and brain tissue. Key conclusions presented at the conference include:

·         The identification of age-associated nuclear gene expression related to mitochondria in muscle and brain tissue;

·         Cs-4 opposed the age-related changes of expression in several of those genes; and

·         Cs-4 opposed the effects of aging in multiple biochemical pathways (identified with gene ontology pathway analysis).

Angela Mastaloudis, Ph.D., senior scientist for Nu Skin’s nutritional supplement brand, Pharmanex, presented two studies at the elite Oxygen Club of California 2010 World Congress and received the prestigious DSM Nutraceutical Research Award. Josh Zhu, Ph.D., M.D., senior director for Pharmanex research and development at Nu Skin, was the lead scientist on the research. Conclusions of the three-year lifespan and antioxidant laboratory studies found that:

·         Cs-4 extended the maximal and average lifespan of the population studied; and

·         Cs-4 supplementation significantly improved antioxidant protection and reduced oxidative damage caused by an oxidative stressor.

About LifeGen Technologies

The mission of LifeGen Technologies is to discover the genetic basis of the aging process with the ultimate goal of increasing a healthy life span. LifeGen was co-founded in 2000 by two leaders in the fields of genetics and aging, Tomas A. Prolla, Ph.D., professor, Department of Genetics and Medical Genetics, University of Wisconsin-Madison, and Richard Weindruch, Ph.D., professor of geriatrics and gerontology, Department of Medicine, University of Wisconsin-Madison. Drs. Prolla and Weindruch were the first scientists to use DNA microarrays (“gene chips”) to measure gene activity in mammalian tissues and LifeGen has a patent for the use of “gene expression profiling” as a method to measure the progression of the aging process at the molecular level in individual organs. Their groundbreaking work led to the publication of the seminal Science article, “Gene Expression Profile of Aging and Its Retardation by Caloric Restriction,” published in 1999.

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC(TM) science that addresses aging at its source. The company's anti-aging products feature the new ageLOC family of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa(R) System II, as well as Tru Face(R) Essence Ultra and LifePak(R) Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 785,000 independent sales representatives. Nu Skin is traded on the New York Stock Exchange under the symbol "NUS."

Desperate Housewives Star Dana Delany uses ageLOC

ageLOC Transformation Named "Best New Product of the Year"

ANTI-AGING SYSTEM RECEIVES AN INTERNATIONAL BUSINESS AWARD

Tuesday, September 28, 2010

Nu Skin recently received the Best New Product of the Year 2010 International Business Award for the ageLOC Transformation daily skin care system. The anti-aging system targets aging at its source and represents Nu Skin’s largest product launch to date with $150 million in sales in the first nine months since its launch.

Nu Skin was also named a distinguished honoree in five additional categories including Product Development Team of the Year and Management Team of the Year at the awards gala on Monday in Istanbul. Honorees were selected from more than 1,700 entries received from organizations and individuals in more than 40 nations.

“ageLOC is transformational for Nu Skin,” said Truman Hunt, Nu Skin president and chief executive officer. “Nu Skin’s success in 2009 was marked with record revenue, a record number of executive distributors and a record product launch of the company’s new ageLOC anti-aging skin care system. In the coming months, we look forward to taking the ageLOC story ‘inside’ with the launch of nutritional products.”

“By targeting the ultimate sources of aging with our proprietary ageLOC science, our research and development team has the advantage of developing truly game-changing products with both preventative and corrective anti-aging benefits,” said Joe Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. “In a third-party clinical trial on ageLOC Transformation, 100 percent of subjects showed improvements in signs of aging in only seven days, as determined by a clinical grader.”

ageLOC Vitality FAQs

WHAT IS AGELOC VITALITY?

As we age, our bodies’ ability to effectively generate and utilize energy can decline, robbing us of youthful vitality. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual desire—by promoting healthy YGC activity associated with youthful vitality. Through targeting the sources of age-related vitality loss, ageLOC Vitality helps you feel more like you did when you were young.

WHAT ARE THE PRIMARY BENEFITS OF AGELOC VITALITY?

Promotes healthy YGC activity associated with youthful vitality.Supports three dimensions of vitality that typically decline with age—physical vigor, mental acuity, and sexual desire.Raises and sustains baseline energy levels.

WHAT ARE THE USAGE DIRECTIONS FOR AGELOC VITALITY?

Suggested Dosing: Take three (3) capsules twice daily. Can be taken with or without food. Not to exceed six (6) capsules daily.Alternate Dosing: Take six (6) capsules once daily to jump start your day or to overcome that afternoon vitality slump.

WHAT INGREDIENTS DOES AGELOC VITALITY CONTAIN?

ageLOC Vitality contains a proprietary and patent pending blend of three unique extracts:

1. Cordyceps sinensisCs-4 Mushroom Mycelia; Pharmanex Asian Ginseng Rb1 (Panax ginseng) 
2. Root Extract—a proprietary ginseng extract with a balance of biological activity not found in other ginseng extracts; and 
3. A unique, patented pomegranate extract (Punica granatum).

HOW MANY SERVINGS ARE IN ONE BOTTLE FOR AGELOC VITALITY?

Each bottle of ageLOC Vitality contains 60 servings (180 capsules), which is a one-month supply of the product.

HOW DOES AGELOC VITALITY WORK?

ageLOC Vitality is formulated to address the sources of age-related vitality loss. By supporting healthy, youthful expression of a mitochondria-related YGC, it promotes optimal mitochondrial performance to help your cells produce energy more efficiently. This exclusive ageLOC Vitality blend improves three key areas of vitality—physical vigor, mental acuity, and sexual desire.

HOW IS AGELOC VITALITY DIFFERENT FROM TYPICAL ENERGY DRINKS OR SUPPLEMENTS?

Unlike many products currently on the market, ageLOC Vitality is not designed to provide a quick fix or boost. Instead, it is formulated to raise and maintain a person’s baseline energy level for a long-term and sustained increase in overall vitality. This helps people avoid the ups and downs of caffeinated and high-sugar drinks and supplements.

HOW QUICKLY WILL I EXPERIENCE BENEFITS FROM AGELOC VITALITY?

ageLOC Vitality is not a stimulant and is designed to raise overall levels of vitality with consistent use. When people take ageLOC Vitality as directed, they should notice benefits within two to four weeks.

WHAT SHOULD I TAKE WHEN I TAKE AGELOC VITALITY?

When ageLOC Vitality is taken regularly, noticeable benefits should include improvement in stamina and physical capacity, improved mental acuity or sharpness, and increased levels of sexual desire.

IS THERE ANYONE WHO SHOULDN’T USE AGELOC VITALITY?

ageLOC Vitality contains a blend of safe and well studied fruit and phytonutrients and is suitable for all healthy adults. Concurrent use of ageLOC Vitality with prescription drugs has not been assessed; however third party studies of the individual ingredients provide useful insights to physicians advising their patients. People taking anticoagulants (including high-dose aspirin therapy), anti-diabetic drugs, MAO inhibitors, blood pressure medication, immunosuppressants, or any other medication should consult a physician before taking this or other dietary supplements. Discontinue use of this product two weeks prior to and after surgery. A physician should be notified prior to surgery if supplementation was continued during the two-week washout period. Pregnant or lactating women should consult a physician prior to using this product.

WHO SHOULD USE THIS PRODUCT?

Men and women over the age of 18 who have ever felt tired, a loss of vitality, or an inability to fully engage in an active life, and who want to reset, revive, and renew their youthful vitality.

CAN I TAKE OTHER SUPPLEMENTS WITH AGELOC VITALITY?

1. LifePak®/LifePak® Nano—the perfect companion to ageLOC Vitality because optimal gene expression requires good nutrition and mitochondrial and DNA protection. LifePak/LifePak Nano, with its excellent nutrition and broad antioxidant formulation, provides nutrients and critical mitochondrial free radical protection to slow the accumulation of mitochondrial and genetic damage and reduce the effects of aging. Together, ageLOC Vitality and LifePak/LifePak Nano restore youthful gene expression and provide ultimate antioxidant protection, helping to restore youthful vitality.*
2. Pharmanex® Solutions Products—combine with ageLOC Vitality for targeted benefits. Current users of CordyMax™ and Energy formula should not take both products but should transition to ageLOC Vitality for broader benefits. If needed, add Venix™ for a more targeted sexual health benefit since it helps support circulation, which is essential to normal sexual function. For more targeted pre- and post-workout benefits, add OverDrive.™ *
3. ageLOC ™ Skin Care Products—great companions to ageLOC Vitality because resetting YGCs on the outside and the inside delivers a beautiful blend of youthful appearance and youthful vitality.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

ageLOC News Report

Nu Skin Advisory Board Member DR BAS NAIR talks to FOX NEWS about the innovative science behind ageLOC. You will also hear from former MISS USA and Nu Skin's DR MARK BARTLETT who also share their perspective on ageLOC.

Six Reasons Why Nu Skin Will Dominate the Anti-Aging Industry

JOE CHANG: REVEALS NU SKIN’S COMPETITIVE ADVANTAGE

Ever since its introduction, Nu Skin’s ageLOC science has created a unique competitive advantage for Nu Skin. By working to discover the genetic secrets of aging, our scientists have gained key insights that we believe will continue to allow us to develop anti-aging products that address aging at its source.

Now let me explain why we believe we can truly dominate the anti-aging industry with ageLOC. It comes down to what we call the ageLOC ‘six-A advantage’ – six exclusive areas where Nu Skin enjoys a competitive advantage.

FIRST A: AGING GENE DATABANK

The first A refers to our gene knowledge of the aging process and how genes affect aging. We call this A our Aging Gene Databank. With our exclusive scientific partners, we have access to a proprietary aging gene library that shows us how to look for age-related genes. This library took years to create and gives us a head start on the competition. This alone is sufficient to prevent competitors from copying ageLOC any time soon.

SECOND A: ASSETS

The second A is Nu Skin’s intellectual Assets. As of today, there are at least 14 patents or patent-pending applications to protect our ageLOC assets. Such assets create a barrier to entry to competitors and we expect to file even more patents in the coming months. With this growing protection, ageLOC will become even more powerful in the future.

THIRD A: ACADEMIC ALL-STARS

ageLOC will also continue to grow because of our third A – our team of Academic All Stars. From the founders of LifeGen, to professors from leading universities, to our global Scientific Advisory Board, we have truly captured the best minds in aging research. This pool of world-class scientific and academic talent represents the future of ageLOC.

FOURTH A: ageLOC ALGORITHM

The fourth A refers to the ageLOC Algorithm. This may be a difficult word to understand so let me explain. The reason why Google dominates the Internet search business is because it has a special algorithm that allows it to search the Internet quickly and accurately. That’s how they dominate.

Similarly, we have developed an ageLOC biological algorithm that provides a roadmap for how we look at the aging process. With this algorithm, we can more accurately identify age-related genes, categorize them into youth gene clusters, and target and reset them to a more youthful pattern. That’s why ageLOC is so exciting to all our scientists and why we believe we will dominate the industry.

FIFTH A: AGING RESPONSE MODULATORS

The fifth advantage is particularly meaningful. Through our unique ageLOC scientific approach, we have created an entirely new category of anti-aging products – we call them Aging Response Modulators, or ARMs for short.

In essence, our ageLOC scientific understanding is enabling us to develop products that promote youthfulness – in essence; we’re rebalancing genetic activity to a more youthful pattern. That’s why ARMs is such a powerful term, and why it’s going to accommodate everything that we are working to develop through the ageLOC scientific approach to product development.

SIXTH A: ARRAY OF SCIENTIFIC EXPERTISE

Finally, I like to pay tribute to our scientists with the sixth A. We have an array of scientific expertise that allows us to be known as a world class science-based company. To dominate in this industry, you can’t rely on just one type of scientist – you need an array of experts from different fields of study to understand the holistic approach to anti-aging. Our internal scientific team and members of our Scientific Advisory Board have expertise in areas like pharmacology, cell biology, nutrition, chemistry, dermatology and many more. We have this whole group of scientists coming together and collaborating to help us truly make superior anti-aging products.

I’m confident that with these six areas of competitive advantage, Nu Skin has the technology, tools and expertise to separate itself from the rest of the competition and dominate the anti-aging industry.

On the Rise: The Global Wellness Industry

WHY NU SKIN IS POSITIONED WELL FOR THIS MEGA TREND

While the world population grows older and costs of healthcare continue to rise, the wellness industry is growing at record levels and is projected to expand at a faster rate.

Now more than ever, consumers are searching for products that will help them feel healthier, reduce the effects of aging, and boost their immune system. According to SRI International, an independent, nonprofit research institute, the global wellness industry will soon cross the $2 trillion mark.

According to the Global Institute for Alternative Medicine, this global trend will be an incredible business opportunity for those who see the signs.

“The biggest opportunity of the 21st century has just begun, offering never-before-seen ways of building wealth through promoting health. Stake your claim in the coming natural health and wellness revolution!”

With innovative products like LifePak Nano and the soon-to-be-released ageLOC nutritional supplement, Nu Skin has positioned itself as a leader in the expanding wellness industry. According to Joe Chang, Nu Skin’s chief scientific officer, the company is only beginning to scratch the surface of its potential.

“While we see our 2010 product as a very important introduction to nutritional supplements for ageLOC science, we already have an exciting product approach lined up for 2011 to more comprehensively address aging concerns,” said Chang. “With our unique ageLOC approach of targeting the ultimate sources of aging, Nu Skin is positioned as a premier anti-aging company and we are ready to use our proprietary ageLOC science to generate innovative products for years to come.”

ageLOC - A New Era in Anti-aging

ageLOC embodies Nu Skin's most comprehensive, anti-aging opportunity and product offering to date. With products that target aging at its source, ageLOC spans both skin care and nutritional supplementation. We believe our unique approach to anti-aging gives Nu Skin a competitive advantage over other companies and places us at the forefront of the anti-aging industry.

THE NEED

The world population is steadily growing older, so we’re living longer, but are we really living better? Do we look and feel young? A youthful life span is not just about adding years to your life, but adding life to your years—and looking and feeling younger longer.

THE SOLUTION

Over the past 26 years, Nu Skin has demonstrated a difference by improving lives around the world. With the introduction of ageLOC, we maintain this focus as we change the way people look at aging. ageLOC is about more than just addressing the signs and symptoms of aging. It represents the creation of an entirely new anti-aging paradigm—a new and powerful way to fight the effects of the aging process by targeting the sources of aging. Our objective is to DELIVER BENEFITS BOTH IN THE WAY WE LOOK AND THE WAY WE FEEL—ANTI-AGING ON THE OUTSIDE AND ON THE INSIDE.

We believe there’s a tremendous opportunity and future in understanding gene science and incorporating that into our product development process. Recent media explosion on topics such as longevity, genetic research, and gene expression regulation that have appeared as cover stories in several top U.S. magazines, including TIME and US News &; World Report, confirms that Nu Skin’s approach remains on the cutting edge.

THE NEXT STAGE OF AGELOC

AGELOC IS PROVING TO BE THE MOST SUCCESSFUL ENDEAVOR IN NU SKIN HISTORY. The ageLOC personal care product launch has broken all previous product sales records, and now we’re preparing for the next stage of the ageLOC business opportunity—ageLOC inside.

The same science that produced such dramatic visible results with ageLOC Transformation products is now being utilized in the development of a new series of nutritional supplementation products that will target sources of aging on the inside.

As we take ageLOC inside, we begin with two new ARMs that will address key aging concerns and insights uncovered in exclusive consumer research. The first product, ageLOC Vitality, will target the sources of age-related vitality loss and will launch in limited markets Fall 2010. The second product will be formulated based on insights into the genetic basis of the aging process and will launch globally in Fall 2011.

Is ageLOC Really a Billion Dollar Discovery?

ageLOC is a new scientific platform based on genetics whereby it is able to identify the genes that are related to aging and then "reset" those genes to a more youthful state. Until now, most nutritional and pharmaceutical companies have been trying to find that one "mother" gene. What Nu Skin has discovered is that one gene does not control aging but rather groups of genes acting together. These groups of genes have been labelled as, ‘YOUTH GENE CLUSTERS’ and this new discovery is able to not only identify them (which no other company has been able to do) but also influence the expression of them which results in reversing the aging process

There are two significant factors that contribute to ageLOC's uniqueness:

1. It is able to IDENTIFY the groups of genes in the human body that effect aging. It uses a patented algorithm that is able to locate the genes known to be the source of aging. This is a big deal because there are around 25,000 genes in the human genome and nobody has been able to find a process to identify all the ones that effect aging.
2. Once the genes have been identified, it is able to RESET the Youth Gene Clusters to a more youthful state or condition. It's important to note that ageLOC is not altering the genes, but rather influencing their expression, regulating the genes as they work together to make you feel younger both on the inside and on the outside.

So is ageLOC a billion dollar discovery? Consider how many people would give anything to have their youth back but have (until now) not had the means to do so? It seems plain that this isn't just a billion-dollar discovery but a discovery that holds untold monetary value. With the world already taking notice of ageLOC's skin care line (while their nutritional product, VITALITY is yet to be released), it seems obvious: this is going to permanently change the way we look at aging!

This review was posted by a Mike Johnson on NextArticles.com on Wed, 30 June 2010.