ageLOC - A New Era in Anti-aging

ageLOC embodies Nu Skin's most comprehensive, anti-aging opportunity and product offering to date. With products that target aging at its source, ageLOC spans both skin care and nutritional supplementation. We believe our unique approach to anti-aging gives Nu Skin a competitive advantage over other companies and places us at the forefront of the anti-aging industry.

THE NEED

The world population is steadily growing older, so we’re living longer, but are we really living better? Do we look and feel young? A youthful life span is not just about adding years to your life, but adding life to your years—and looking and feeling younger longer.

THE SOLUTION

Over the past 26 years, Nu Skin has demonstrated a difference by improving lives around the world. With the introduction of ageLOC, we maintain this focus as we change the way people look at aging. ageLOC is about more than just addressing the signs and symptoms of aging. It represents the creation of an entirely new anti-aging paradigm—a new and powerful way to fight the effects of the aging process by targeting the sources of aging. Our objective is to DELIVER BENEFITS BOTH IN THE WAY WE LOOK AND THE WAY WE FEEL—ANTI-AGING ON THE OUTSIDE AND ON THE INSIDE.

We believe there’s a tremendous opportunity and future in understanding gene science and incorporating that into our product development process. Recent media explosion on topics such as longevity, genetic research, and gene expression regulation that have appeared as cover stories in several top U.S. magazines, including TIME and US News &; World Report, confirms that Nu Skin’s approach remains on the cutting edge.

THE NEXT STAGE OF AGELOC

AGELOC IS PROVING TO BE THE MOST SUCCESSFUL ENDEAVOR IN NU SKIN HISTORY. The ageLOC personal care product launch has broken all previous product sales records, and now we’re preparing for the next stage of the ageLOC business opportunity—ageLOC inside.

The same science that produced such dramatic visible results with ageLOC Transformation products is now being utilized in the development of a new series of nutritional supplementation products that will target sources of aging on the inside.

As we take ageLOC inside, we begin with two new ARMs that will address key aging concerns and insights uncovered in exclusive consumer research. The first product, ageLOC Vitality, will target the sources of age-related vitality loss and will launch in limited markets Fall 2010. The second product will be formulated based on insights into the genetic basis of the aging process and will launch globally in Fall 2011.