Nu Skin's Top 10 Media Hits in 2010

TAKE A LOOK AT LAST YEAR'S INCREDIBLE COVERAGE

Monday, January 3, 2011

Nu Skin was featured in a number of impressive media outlets in 2010. Throughout the year, our ageLOC products garnered much-deserved recognition, the company was highlighted for our record-breaking success, and celebrities revealed our anti-aging products as their beauty secrets. Here’s a list of our top 10 hits listed in chronological order.

Click on the images to follow the link to the full articles.

Nu Skin Products Featured In Self

(March 2010) Self.com featured ageLOC products and Galvanic Spa Facial Gels in a special section titled Easy Beauty Fixes From Head-to-Toe.

ageLOC Transformation Featured on NBC's Today Show

(March 26, 2010) NBC's "TODAY" show featured the ageLOC Transformation set in a special segment called Today's Beauty: Fast Fixes for Beauty Basics.

Forbes Includes Nu Skin in List of "100 Most Trustworthy Companies"

(April 5, 2010) Nu Skin was named one of the “100 most trustworthy companies” in the U.S. by Forbes. The company was listed 5th in the mid-cap company section and received an accounting and governance risk (AGR) score of 96/100.

Grammy Winner Praises Galvanic Spa

(April 27, 2010) R&B singer and six-time Grammy winner Toni Braxton praised Nu Skin's Galvanic Spa on Fox's Good Day LA.

Truman Hunt Interviewed on Bloomberg TV

(August 10, 2010) Truman Hunt was interviewed on Bloomberg's "Taking Stock with Pimm Fox" television program and shared what's attributed to Nu Skin's phenomenal success.

Nu Skin ageLOC Galvanic Spa Featured in InStyle

(September 2010) The ageLOC Galvanic Spa was featured in the Beauty section of the September issue of InStyle magazine. In a segment titled, “Do They Really Work?,” product reviewers for the popular fashion and beauty magazine tested the ageLOC Edition Galvanic Spa and noted that their “faces looked tighter and more sculpted after using it.”

ageLOC Future Serum and ageLOC Galvanic Spa in Town & Country

(September 13, 2010) In the Beauty & Health section of the October issue of Town & Country, Vanessa Getty praised ageLOC Future Serum and said she applies it "twice daily." She also credited the ageLOC Galvanic Spa for helping her look great after long flights.

Nu Skin Featured Twice in Prevention

(November 2010) Nu Skin products were recognized in two different articles in the November issue of Prevention. In the first article, Nu Skin Perennial® Intense Body Moisturizer was highlighted for its use of daffodil extract to improve skin’s moisture. In the second, actress Dana Delany said she uses Nu Skin’s anti-aging products on a daily basis.

Singer Reveals Nu Skin as Her Beauty Secret in StyleList

(November 12, 2010) Chynna Phillips, member of the popular '90s trio Wilson Philips, revealed in an article on StyleList that the Galvanic Spa is her secret beauty indulgence and that she swears by Nu Skin’s beauty products.

ageLOC Edition Galvanic Spa Featured in Vogue

(December 2010) In their January 2011 issue, Vogue Australia highlighted the ageLOC Edition Galvanic Spa in their Beauty Bites page – “The latest dermal gadgets promise professional results minus the salon appointment.”

ageLOC Vitality Tested Free of Banned Substances

PRODUCT PASSED STRICT PRODUCT EVALUATION PROCESS


Wednesday, January 5, 2011

ageLOC Vitality has recently been evaluated by Informed-Choice, a leader in banned substance testing, and has passed a comprehensive analysis which includes testing for banned substances, prohibited steroids and stimulants.

Formulated to address the sources of age-related vitality loss, ageLOC Vitality contains a blend of safe and well studied fruit and phytonutrients and is suitable for all healthy adults. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual drive—by promoting healthy Youth Gene Cluster (YGC) activity associated with youthful vitality.

Informed-Choice is a quality assurance program for sports nutrition products. It certifies that supplements and/or ingredients have been tested for banned substances by the world class sports doping control laboratory, HFL Sport Science. Testing is carried out to standards described by the governing bodies of world sports.

ageLOC Science Has Set the Bar to New Heights

Thursday, December 16, 2010

By unlocking the secret of youth with ageLOC science, we have set the bar to new heights. It will take years for our competitors to copy what we do and by then, our ageLOC science will have advanced to yet another level of understanding. Truly, it’s “game over” for them and “game on” for us.

This tradition of innovation is nothing new for Nu Skin. Twenty six years ago, Nu Skin set the bar for innovation by developing products that have “all of the good, none of the bad. “

Today, we continue that tradition. In fact, not too long ago, Nu Skin was named “Most Innovative Company” for the second time by the American Business Awards – another confirmation of our preeminent place in the industry as the leader in product and business innovation. This focus on innovation has now led us to a new approach to slowing aging. The recent discovery of gene expression science has created remarkable opportunities to improve health and longevity. We have taken the best that this science has to offer and created a new approach that we call ageLOC.

ageLOC at its core is about our ability to identify the ultimate sources of aging that we call ‘Youth Gene Clusters’ and then develop products that change the expression of these YGCs back to a more youthful state. In other words, ageLOC products now and in the future will help you look and feel younger longer. With ageLOC, we have accomplished the original mission of this company and that is to discover the secret of youth.

Every few years, Nu Skin introduces product technologies that transcend the category: the 6S Quality Process, the 180° Anti-aging Skin Therapy System, and the Galvanic Spa. And now, once again, we’ve broken the mold with ageLOC. It’s my belief that in the history of anti-aging, no product has ever been able to address aging at the fundamental sources until now. With ageLOC, we deliver the ultimate promise of living younger and feeling younger.

Clearly, we have raised the bar for innovation in the industry. While our competitors can only address the signs of aging, with ageLOC we can address aging at its source – the genetic level.

We have created an opportunity that you can leverage to grow your business now and in the future. Its only limitation is your imagination. You can choose to be a bystander, or you can join this once-in-a-lifetime revolution today. The choice, I think, is clear.

Sisters? Or Mother & Daughter?

How many years apart are these mothers and daughters? Can you tell the difference? ageLOC is a revolutionary anti-aging system which resets your skin to behave like it did when you were younger.

From 90210 Star to Anti-aging Expert: Ian Ziering's New Career Selling Nu Skin

October 27, 2010

Ian Ziering has always looked young for his age. Heck, as Steve Sanders on the original "Beverly Hills 90210" he was playing a teen way into his late twenties and, today, at almost 47, he still looks pretty darn good. Why? Well, we're not sure, but maybe his latest career move has something to do with his youthful glow and nearly wrinkle-free skin. Ziering has apparently gotten into the skin care biz.

Seems that while Tori's been off having babies with Dean, Jennie's been "Dancing" and Brian's been marrying the Sexiest Woman in the Galaxy, Ian (remember, he pronounces it EYE-un), has been selling Nu Skin anti-aging products and, according to the MorristownGreen.com website, recommends using their "battery powered device designed to pump 'galvanic current' through your pores.

Ziering returned to his native New Jersey earlier this week to "pitch" the Nu Skin line – but, oddly wouldn't identify it by name in the local paper for fear that it would "undermine other area sales reps."

The ever gallant Ziering told MorristownGreen.com that he hasn't abandoned acting for skin care but that the two now go hand-in-hand. “This is in addition to acting,” he told the paper. “I found this to be a great way to leverage my success to help other people. As an actor, you know that every act has a closing curtain. I’m always looking for additional revenue streams. This represents the cutting edge in (anti-aging) research.”

In a stacyknows.com blog back in February, Ziering explained how he became a Nu Skin convert. "While traveling in "Hollywood" circles, you can be sure I've tried every cream, scrub and magic potion there is out there to keep my appearance competitive. While in Utah, I did half of my face with the Galvanic Spa and I was shocked at how much better it looked than the other side. My pores were tighter, my skin tone was radiant and texture was smoother. In short, I witnessed revolutionary science and technology in action."

The Gene Expression Revolution

ageLOC Vitality Introduction

Featured Product - ageLOC Vitality

As we age, our bodies’ ability to effectively generate and utilize energy can decline, robbing us of youthful vitality. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual desire—by promoting healthy YGC activity associated with youthful vitality. Through targeting the sources of age-related vitality loss, ageLOC Vitality helps you feel more like you did when you were young.

AN INNOVATIVE APPROACH

Deep inside each of our cells, tiny cellular "power plants" called mitochondria create the energy that fuels our bodies. Mitochondria are the key source of youthful vitality and are most highly concentrated in the brain, heart, and muscle. As we age, the efficiency and number of our mitochondria decline, and energy production can't meet the demands of our bodies. Nu Skin's ageLOC approach identifies how this source of vitality can be influenced.

WHAT ARE THE PRIMARY BENEFITS OF AGELOC VITALITY?

· Promotes healthy YGC activity associated with youthful vitality.

· Supports three dimensions of vitality that typically decline with age—physical vigor, mental acuity, and sexual desire.

· Raises and sustains baseline energy levels

ageLOC Vitality Teaser

As we age, our bodies’ ability to effectively generate and utilize energy can decline, robbing us of youthful vitality. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual desire—by promoting healthy YGC activity associated with youthful vitality. Through targeting the sources of age-related vitality loss, ageLOC Vitality helps you feel more like you did when you were young.

New Studies Show Significant Anti-Aging Benefits of Cordyceps

Chinese Mushroom Improves Youthful Genetic Expression

PROVO, Utah, October 7, 2010 /PRNewswire

New research from Nu Skin Enterprises, Inc. (NYSE:NUS) and its research partner LifeGen Technologies reveals specific anti-aging properties of Cordyceps sinensis (Cs-4), a mushroom traditionally believed to be an anti-aging herb in China. One investigation demonstrates Cs-4’s ability to combat age-related changes in gene expression in muscle and brain tissue. Two additional laboratory studies identify Cs-4’s positive impact on healthy lifespan due to overall positive benefits on energy metabolism, fatigue and endurance, as identified in previous studies.

“We’re making great breakthroughs in gene expression science that have application in the fields of health and longevity,” said Joe Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. “These studies with our research partner LifeGen Technologies help validate the critical role gene expression modulation plays in the aging process. We believe that the future of anti-aging is in developing consumer solutions that support youthful gene expression.”

“Because one of the earliest manifestations of human aging is a decline in vitality that begins as early as 30 years of age, we are targeting youth gene clusters that affect cellular mitochondria – the energy factories of the cells. Ingredients such as Cordyceps are shown to reset these genes to behave in a more youthful expression pattern,” continued Chang.

Steve Wood, Ph.D., R.D., director of global research for Nu Skin’s nutritional supplement brand, Pharmanex, presented research generated through Nu Skin’s partnership with LifeGen Technologies at the Biology of Aging Gordon Research Conference in Les Diablerets, Switzerland in August. The research reported effects of Cs-4 supplementation on the expression of genes in mice related to mitochondrial aging in skeletal muscle and brain tissue. Key conclusions presented at the conference include:

·         The identification of age-associated nuclear gene expression related to mitochondria in muscle and brain tissue;

·         Cs-4 opposed the age-related changes of expression in several of those genes; and

·         Cs-4 opposed the effects of aging in multiple biochemical pathways (identified with gene ontology pathway analysis).

Angela Mastaloudis, Ph.D., senior scientist for Nu Skin’s nutritional supplement brand, Pharmanex, presented two studies at the elite Oxygen Club of California 2010 World Congress and received the prestigious DSM Nutraceutical Research Award. Josh Zhu, Ph.D., M.D., senior director for Pharmanex research and development at Nu Skin, was the lead scientist on the research. Conclusions of the three-year lifespan and antioxidant laboratory studies found that:

·         Cs-4 extended the maximal and average lifespan of the population studied; and

·         Cs-4 supplementation significantly improved antioxidant protection and reduced oxidative damage caused by an oxidative stressor.

About LifeGen Technologies

The mission of LifeGen Technologies is to discover the genetic basis of the aging process with the ultimate goal of increasing a healthy life span. LifeGen was co-founded in 2000 by two leaders in the fields of genetics and aging, Tomas A. Prolla, Ph.D., professor, Department of Genetics and Medical Genetics, University of Wisconsin-Madison, and Richard Weindruch, Ph.D., professor of geriatrics and gerontology, Department of Medicine, University of Wisconsin-Madison. Drs. Prolla and Weindruch were the first scientists to use DNA microarrays (“gene chips”) to measure gene activity in mammalian tissues and LifeGen has a patent for the use of “gene expression profiling” as a method to measure the progression of the aging process at the molecular level in individual organs. Their groundbreaking work led to the publication of the seminal Science article, “Gene Expression Profile of Aging and Its Retardation by Caloric Restriction,” published in 1999.

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC(TM) science that addresses aging at its source. The company's anti-aging products feature the new ageLOC family of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa(R) System II, as well as Tru Face(R) Essence Ultra and LifePak(R) Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 785,000 independent sales representatives. Nu Skin is traded on the New York Stock Exchange under the symbol "NUS."

Desperate Housewives Star Dana Delany uses ageLOC

ageLOC Transformation Named "Best New Product of the Year"

ANTI-AGING SYSTEM RECEIVES AN INTERNATIONAL BUSINESS AWARD

Tuesday, September 28, 2010

Nu Skin recently received the Best New Product of the Year 2010 International Business Award for the ageLOC Transformation daily skin care system. The anti-aging system targets aging at its source and represents Nu Skin’s largest product launch to date with $150 million in sales in the first nine months since its launch.

Nu Skin was also named a distinguished honoree in five additional categories including Product Development Team of the Year and Management Team of the Year at the awards gala on Monday in Istanbul. Honorees were selected from more than 1,700 entries received from organizations and individuals in more than 40 nations.

“ageLOC is transformational for Nu Skin,” said Truman Hunt, Nu Skin president and chief executive officer. “Nu Skin’s success in 2009 was marked with record revenue, a record number of executive distributors and a record product launch of the company’s new ageLOC anti-aging skin care system. In the coming months, we look forward to taking the ageLOC story ‘inside’ with the launch of nutritional products.”

“By targeting the ultimate sources of aging with our proprietary ageLOC science, our research and development team has the advantage of developing truly game-changing products with both preventative and corrective anti-aging benefits,” said Joe Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. “In a third-party clinical trial on ageLOC Transformation, 100 percent of subjects showed improvements in signs of aging in only seven days, as determined by a clinical grader.”

ageLOC Vitality FAQs

WHAT IS AGELOC VITALITY?

As we age, our bodies’ ability to effectively generate and utilize energy can decline, robbing us of youthful vitality. ageLOC Vitality improves the three dimensions of vitality—physical vigor, mental acuity, and sexual desire—by promoting healthy YGC activity associated with youthful vitality. Through targeting the sources of age-related vitality loss, ageLOC Vitality helps you feel more like you did when you were young.

WHAT ARE THE PRIMARY BENEFITS OF AGELOC VITALITY?

Promotes healthy YGC activity associated with youthful vitality.Supports three dimensions of vitality that typically decline with age—physical vigor, mental acuity, and sexual desire.Raises and sustains baseline energy levels.

WHAT ARE THE USAGE DIRECTIONS FOR AGELOC VITALITY?

Suggested Dosing: Take three (3) capsules twice daily. Can be taken with or without food. Not to exceed six (6) capsules daily.Alternate Dosing: Take six (6) capsules once daily to jump start your day or to overcome that afternoon vitality slump.

WHAT INGREDIENTS DOES AGELOC VITALITY CONTAIN?

ageLOC Vitality contains a proprietary and patent pending blend of three unique extracts:

1. Cordyceps sinensisCs-4 Mushroom Mycelia; Pharmanex Asian Ginseng Rb1 (Panax ginseng) 
2. Root Extract—a proprietary ginseng extract with a balance of biological activity not found in other ginseng extracts; and 
3. A unique, patented pomegranate extract (Punica granatum).

HOW MANY SERVINGS ARE IN ONE BOTTLE FOR AGELOC VITALITY?

Each bottle of ageLOC Vitality contains 60 servings (180 capsules), which is a one-month supply of the product.

HOW DOES AGELOC VITALITY WORK?

ageLOC Vitality is formulated to address the sources of age-related vitality loss. By supporting healthy, youthful expression of a mitochondria-related YGC, it promotes optimal mitochondrial performance to help your cells produce energy more efficiently. This exclusive ageLOC Vitality blend improves three key areas of vitality—physical vigor, mental acuity, and sexual desire.

HOW IS AGELOC VITALITY DIFFERENT FROM TYPICAL ENERGY DRINKS OR SUPPLEMENTS?

Unlike many products currently on the market, ageLOC Vitality is not designed to provide a quick fix or boost. Instead, it is formulated to raise and maintain a person’s baseline energy level for a long-term and sustained increase in overall vitality. This helps people avoid the ups and downs of caffeinated and high-sugar drinks and supplements.

HOW QUICKLY WILL I EXPERIENCE BENEFITS FROM AGELOC VITALITY?

ageLOC Vitality is not a stimulant and is designed to raise overall levels of vitality with consistent use. When people take ageLOC Vitality as directed, they should notice benefits within two to four weeks.

WHAT SHOULD I TAKE WHEN I TAKE AGELOC VITALITY?

When ageLOC Vitality is taken regularly, noticeable benefits should include improvement in stamina and physical capacity, improved mental acuity or sharpness, and increased levels of sexual desire.

IS THERE ANYONE WHO SHOULDN’T USE AGELOC VITALITY?

ageLOC Vitality contains a blend of safe and well studied fruit and phytonutrients and is suitable for all healthy adults. Concurrent use of ageLOC Vitality with prescription drugs has not been assessed; however third party studies of the individual ingredients provide useful insights to physicians advising their patients. People taking anticoagulants (including high-dose aspirin therapy), anti-diabetic drugs, MAO inhibitors, blood pressure medication, immunosuppressants, or any other medication should consult a physician before taking this or other dietary supplements. Discontinue use of this product two weeks prior to and after surgery. A physician should be notified prior to surgery if supplementation was continued during the two-week washout period. Pregnant or lactating women should consult a physician prior to using this product.

WHO SHOULD USE THIS PRODUCT?

Men and women over the age of 18 who have ever felt tired, a loss of vitality, or an inability to fully engage in an active life, and who want to reset, revive, and renew their youthful vitality.

CAN I TAKE OTHER SUPPLEMENTS WITH AGELOC VITALITY?

1. LifePak®/LifePak® Nano—the perfect companion to ageLOC Vitality because optimal gene expression requires good nutrition and mitochondrial and DNA protection. LifePak/LifePak Nano, with its excellent nutrition and broad antioxidant formulation, provides nutrients and critical mitochondrial free radical protection to slow the accumulation of mitochondrial and genetic damage and reduce the effects of aging. Together, ageLOC Vitality and LifePak/LifePak Nano restore youthful gene expression and provide ultimate antioxidant protection, helping to restore youthful vitality.*
2. Pharmanex® Solutions Products—combine with ageLOC Vitality for targeted benefits. Current users of CordyMax™ and Energy formula should not take both products but should transition to ageLOC Vitality for broader benefits. If needed, add Venix™ for a more targeted sexual health benefit since it helps support circulation, which is essential to normal sexual function. For more targeted pre- and post-workout benefits, add OverDrive.™ *
3. ageLOC ™ Skin Care Products—great companions to ageLOC Vitality because resetting YGCs on the outside and the inside delivers a beautiful blend of youthful appearance and youthful vitality.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.