What is ageLOC?

ageLOC represents Nu Skin’s most comprehensive anti-aging opportunity and product offering to date. With products that target aging at its source, ageLOC now spans both skin care and nutritional supplementation. We believe our unique approach to anti-aging gives Nu Skin a competitive advantage over other companies and places us at the forefront of the anti-aging industry.

Over the past 26 years, Nu Skin has demonstrated a difference by improving lives around the world. With the introduction of ageLOC, we maintain this focus as we change the way people look at aging. ageLOC represents the creation of an entirely new anti-aging paradigm — a new and powerful way to fight the effects of the aging process by targeting the sources of aging. At Nu Skin, our objective is to deliver benefits both in the way we look and the way we feel — anti-aging on the outside and on the inside.

The ageLOC Opportunity

ageLOC takes the science of anti-aging to a completely new level by studying the genetic origins of how and why we age. For its foundation, ageLOC science draws on gene expression science, which allows us to focus on a fundamental source of aging by showing us how the expression of our genes changes with age. We've applied this science to the development of anti-aging products in order to address not just the signs and symptoms of aging, but the actual sources of aging. We began by studying internal sources of aging that contribute to an aging appearance. Now we're taking the science of ageLOC further to study the effects of aging at the cellular level to understand how to develop superior dietary supplement products.

ageLOC Products

Our first global product offering under the ageLOC brand, the ageLOC skin care products, launched at Nu Skin’s global convention in October 2009. In the fall of 2010, we will launch our first ageLOC nutrition product in some of our markets, with a global nutritional product offering slated for global convention in October 2011.

The ageLOC Opportunity
By 2030 the number of people worldwide over the age of 60 is expected to reach more than one billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan, and 82 percent in the Asia-Pacific region.

The rise of aging consumers in most developed markets presents a remarkable marketing opportunity for those in the anti-aging industry. The world is steadily growing older, and people want to enjoy those extra years by living young. The demand for products that help to diminish or even turn around the aging process is high. The potential for growth in the anti-aging market is not only expected to skyrocket, it’s here for the long term.

Building on this global anti-aging megatrend, Nu Skin delivers ageLOC. ageLOC serves as a powerful platform for Nu Skin distributors as they continue to benefit from significant social and economic megatrends, including the growing aging population. Additionally, the economic environment bodes well for Nu Skin’s direct selling business model as Nu Skin offers an attractive option for those who need to supplement or replace their income in today’s harsh economy.

“Nu Skin continues to stay relevant by marketing innovative and scientifically validated products, as well as by paying the highest percentage of revenue in distributor commissions of all direct selling companies listed on the New York Stock Exchange," said Dan Chard, president of global sales and operations at Nu Skin. "That is especially meaningful considering the fact that 2008 was the largest revenue year in Nu Skin’s 25-year history with $1.25 billion in sales."